LAS VEGAS, Nevada, May 21, 2008 - Last night Cher turned 62 among family, friends, and a custom-made cake from Freed's Bakery of Las Vegas.  Her production manager ordered the dessert and borrowed heavily from the advertising campaign for Cher's new show at the Colosseum in Caesar's Palace.  We here at Freed's Bakery wish Cher many happy returns.

The dessert began as a full-sheet of chocolate cake, filled with our creamy chocolate mousse.  The cake was then iced and decorated with scroll work, before being draped with a silvery scarf made from fondant.  The centerpiece of the cake was the diamond necklace that eventually finished the design.  ‘Cher’ was written out as it appears on the program for her show at the Colosseum, and then studded with high-quality Swarovski Crystals.

Freed’s Bakery has served the Las Vegas area for the past 49 years, and has been featured on such shows as The Food Network’s “Roker on the Road,” “$40 a Day with Rachael Ray,” “Sugar Rush,” and “After Midnight.”  Freed’s has also been featured on Lifetime’s “Top This Party,” Hawaiian Airlines’ “The Best of Las Vegas,” and “Las Vegas Live.”  Freed’s has been featured in Bon Appétit, Martha Stewart Weddings, People’s Amazing Real Life Weddings, and Conde Nast Traveler.  Freed’s has been voted Best of Las Vegas by the Las Vegas Review Journal’s Reader’s Choice for the last 27 years, and has been recognized by AOL City’s Best and The Knot’s Best of Weddings 2008.

Press Contact:
Freed’s Bakery
Max Freed
702.456.7762